THAT Jingle.

I’ve realized that in India it does not matter in which language is the movie; English or any other regional one. It doesn’t matter what’s the location; Kolkata – Delhi – Bhubaneswar – Pune – Hyderabad or anywhere. It doesn’t matter if it’s a single cinema hall or a multiplex-screen with a pair of 3D specs in your hand (later, often painstakenly, on your nose). If you are watching a movie in India … you can be sure that even while you are nearing the dawn of 2015, you’ll have to listen to THAT jingle before the movie starts. The lyrics and tunes of which are ingrained in your brain cells. For all eternity.

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“Vicco Turmeric
Nahi Cosmetic
Vicco Turmeric Ayurvedic Crrrreeeam!!”

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